Category Archives: Business Tips

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In the Eye of the Beholder

“Good visual merchandising is a mix of art, inspiration and science. While great visual can sell lousy product, poor visuals can do nothing for great merchandise.” – Paco Underhill, author…

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VisionWeb: 3 Things Every Practice Should Know About Electronic Claims Filing

For the longest time, eyecare practices have gotten used to the routine of collecting patient information and then mailing in claims, one-by-one. Smart practices have noticed the huge amount of…

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Best-selling Customer Service Book “Who’s Your Gladys?” Celebrates Paperback Release

Best-selling customer service book “Who’s Your Gladys? How to Turn Even the Most Difficult Customer into Your Biggest Fan,” is now available in paperback! In case you missed its debut, “Who’s Your…

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“Buy Local” Campaigns Boost Small Businesses

Small businesses are not a small part of our economy, that’s for sure. Did you know local businesses provide more income, jobs, and taxes for communities than large retail chains?…

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Trade Show Trends for 2013!

I admit I can’t wait to receive my next issues of BizBash, Successful Meetings, Travel and Leisure and the countless other magazines I receive each month! I love reading about…

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Sheila’s “Eyedeas” in Marketing

The Big Picture of Content Sheila Haile, Manager Marketing and Creative Services, ClearVision Optical I am a big fan of magazines. One of the magazines I read with equal levels…

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Who Decides the Best Mix for your Dispensary?

I recently asked this question to one of ClearVision’s resident business “experts,” who gave me a little insight on the subject. Ideally, the “mix” is determined by three things: Your…

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Intern Musings: What Super Bowl Ads Teach Us About Small Biz Marketing

For advertising lovers like myself, there is no day we anticipate more than the Super Bowl. I was especially pumped for this year’s crop of ads after learning 30-second spots…

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Time Management Tips for the Small Business Owner

Thomas Edison put it best: “Time is really the only capital that any human being has, and the only thing he can’t afford to lose.” As a small business owner,…

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The Value of Word of Mouth

In a recent study, small businesses ranked word of mouth as their most important marketing technique. These days, word of mouth isn’t limited to just oral communication; with the abundance of business…