Category Archives: Marketing

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In the Eye of the Beholder

“Good visual merchandising is a mix of art, inspiration and science. While great visual can sell lousy product, poor visuals can do nothing for great merchandise.” – Paco Underhill, author…

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Trade Show Trends for 2013!

I admit I can’t wait to receive my next issues of BizBash, Successful Meetings, Travel and Leisure and the countless other magazines I receive each month! I love reading about…

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Sheila’s “Eyedeas” in Marketing

The Big Picture of Content Sheila Haile, Manager Marketing and Creative Services, ClearVision Optical I am a big fan of magazines. One of the magazines I read with equal levels…

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Intern Musings: What Super Bowl Ads Teach Us About Small Biz Marketing

For advertising lovers like myself, there is no day we anticipate more than the Super Bowl. I was especially pumped for this year’s crop of ads after learning 30-second spots…

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Eyedea’s in Marketing

Sheila Haile On a recent walk through NYC, I became very inspired by the spirit of the season.  Watching the scenes, the people and the tourists is always a source…

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Co-op Funds: Did you use yours this year?

As the year comes to an end, it seems that your to-do list is rapidly getting longer. And there’s so much to remember, between year-end projects and orders to send…