The Email vs. Print Debate Continues

For many small businesses, getting and keeping customers can be the ultimate goal, as well as the biggest challenge. In today’s super-connected world, email marketing is one of the keys to building relationships. Keep in mind, though, that not everyone responds well to digital promotions. Direct mail is still highly effective: it’s tangible, can be personalized, and tends to have a longer “shelf life.” Create a balance between the two for the most effective reach.

Email Print Info 2 Email Print Info

Credit: http://www.puzzlemarketer.com/interesting-marketing-trends-of-small-businesses-infographic/

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