January Releases – The Latest in BCBGMAXAZRIA and Ellen Tracy Eyewear

What’s your style resolution?

For me, the New Year always means new eyewear. It’s not a “resolution” thing; it’s more about coming to grips with the fact that my eyes are getting worse and I really need to change my prescription! But with so many people on the bandwagon for self-improvement in one way or another, why not ramp up your offerings for those who vow to change their eyewear styles this year?

This month, we introduce new styles from BCBGMAXAZRIA, Ellen Tracy, IZOD, Marc Ecko Cut & Sew, Junction City and the ClearVision Collection. With over 36 new optical styles from these fantastic brands, you’ll find something for each of your customers, whether they’re glamour gals or part of the conservative crew!  Today’s discussion focuses on the latest in BCBGMAXAZRIA and Ellen Tracy.

Nothing says glam like BCBGMAXAZRIA! This month, the brand introduces a youthfully-charged ensemble of confident looks that are all about color. Inspired by beautiful BCBG apparel, feathers, watercolors and gems, the collection’s rich bilaminate acetates and metal combo styles speak everything from tomboy trendy to playfully sexy. For your customers who need a more “customized” fit,  two new Global Fit designs, Rosalia and Tori, and one Petite Fit, Hadley, round out this release.

A powerful statement for every trend setter, BCBGMAXAZRIA Taryn, top, is a metal/acetate beauty featuring exquisite feather –like piercings, vibrant ombre colorations and bilaminate temples, freshened with a pop of color.

TarynMadridSliderThe Ellen Tracy eyewear collection begins 2013 with a bit more stylish attitude, perfect for professional women of style and substance. Featuring five new designs including one new Petite Fit semi rimless model, Florence, the release features airy temple piercings, abstract animal print accents, and rich, crystal bilaminate colorations.

Let your wild side escape with Ellen Tracy Madrid, featured above, bottom. Madrid is a metal/acetate frame featuring a modified oval eye shape. Acetate temples boast a leopard-like print, twisted to reveal its “animal instinct” on the temple interior and exterior. Its flat metal end piece gives a bold finish to the thin metal front. 

My style resolution: BCBGMAXAZRIA Hadley!

BCF_HADLEY_PLUI resolve to no longer wear kids’ frames! BCBGMAXAZRIA Hadley is a full acetate Petite Fit frame, perfect for my small facial features. The uplifting butterfly eye shape is flattering to women of all ages, and the crystal trim detailing creates an ombre effect (keeping me right on trend!) Hadley is available in Black, Brown and Plum.

Stay tuned for my next post on January releases, and view all of them now at cvoptical.com. Tell me your style resolution!

Rachel Rodriguez

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