Small businesses are not a small part of our economy, that’s for sure. Did you know local businesses provide more income, jobs, and taxes for communities than large retail chains? Businesses with “buy local” pushes in their communities see increases in customer loyalty, new customers, and local media coverage.
So what does that mean for you? Show consumers the advantages of shopping at your small business. Keep these tips in mind:
- Do you serve a niche market or have specialized products? Promote that.
- Give customers the personalized service that can’t be replicated elsewhere. Remember their names and spend extra time with them as they try on frames. They’ll appreciate your advice and suggestions.
- Local businesses are more likely to use other local services. Build relationships with small businesses in your area and refer them when necessary.
- Give back to your community. It’s a positive experience for you and your coworkers, it’ll build up your company’s reputation, and customers will be more willing to shop with you.