Brand News

Marc Ecko Cut & Sew Brand News – November

This Fall, the Marc Ecko Cut & Sew media campaign features Marc Ecko as “Curator of Culture.”

Described as the ultimate multi-tasker, Ecko is portrayed with multiple sets of arms to represent his three personalities: The Artist, The Jetsetter, and The Entrepreneur.  The inspiration behind the campaign derives from a 1948 photograph of writer, poet, and director Jean Cocteau. This edgy and innovative campaign is characterized by pixilated designs and futuristic models.

Ads for the campaign are prominently displayed throughout New York City, from the tops of taxi cabs to a Times Square billboard. An updated Marc Ecko Cut & Sew eyewear website is coming soon, and will reflect the new campaign images. In addition, Marc Ecko recently created a Cut & Sew tumblr blog: http://cutsew.me/. The blog features pictures and videos inspired by the Cut & Sew lifestyle, including images of Cut & Sew eyewear, sports cars, and Star Wars, with which Marc has a longtime collaboration.

The fall/holiday Cut & Sew line, now available at shopecko.com, blends modern menswear with streetwear style. Muted-colored pea coats, vests, hoodies, and henleys are just a few of the items highlighted in the collection. With its fashion forward, contemporary styling and subtle military details, the fall line pairs well with the latest Cut & Sew eyewear releases. See them here: http://www.cvoptical.com/OurBrands/ME_Catalog/ME_catalog.html

The Latest Buzz from BCBGMAXAZRIA

BCBGMAXAZRIA continues its support in the fight against breast cancer through the design of cause-related, limited-edition sunglasses benefiting Susan G. Komen for the Cure.® This year’s dazzling suns are called Courage – inspired by those who maintain their courage to fight breast cancer and those who work to raise awareness and funds for the cure.

“I’m honored to share an ongoing partnership with Susan G. Komen for the Cure® and ClearVision Optical,” says BCBGMAXAZRIAGROUP founder, designer, chairman and CEO Max Azria. “We’re passionate about raising awareness for this cause and hope that our efforts bring us another step closer to finding a cure for breast cancer.”

BCBGMAXAZRIA designed cause-related pink Austrian crystal ear buds.

According to the Komen organization, breast cancer research would not be possible without the corporate underwriting and support of corporations like BCBGMAXAZRIA. Komen’s partners and sponsors are passionately involved in the cause, subsequently reaching millions of people who support breast cancer research, education, screening and treatment. Through events, programs and products such asBCBG’s cause-related sunglasses, Komen was able to invest an additional $47 million in 2011 in discovering and delivering the cures for breast cancer.

BCBGMAXAZRIA is dedicated to philanthropic efforts and supports the fight against breast cancer by raising money, hosting charity lunches and fashion shows, and creating products to reach community supporters all over the country. In addition to the Courage sunglasses, this year BCBGMAXAZRIA designed cause-related pink Austrian crystal ear buds and a fashionable pink scarf.

Through its partnership with ClearVision, BCBGMAXAZRIA has helped raise nearly $400,000 for Susan G. Komen for the Cure through sales of its annually-designed, cause-related sunglasses, bringing us another step closer to a world without breast cancer.

 

The Latest Buzz from IZOD
2012 U.S. Open Champ Webb Simpson Swings In To IZOD

IZOD has entered into a multi-year marketing partnership with 2012 U.S. Open golf champion, Webb Simpson, beginning in 2013. As part of the partnership, Simpson will wear IZOD Golf apparel on-course and contribute to future product development.

Webb Simpson

“We are thrilled to welcome a golfer of Webb’s caliber and character into the IZOD family,” said Mike Kelly, Executive Vice President of Marketing for PVH. “He embodies the IZOD brand with his energetic and competitive American spirit and as a proven winner who is poised for great success; we look forward to working closely with him in the years to come.”

On the PGA Tour, Simpson will wear IZOD Golf shirts with the brand’s logos present on the left chest and back yoke, along with IZOD Golf pants and belts. The three-time PGA Tour winner will be featured in point-of-sale materials at participating retailers, in on-air and print advertisements, and on izod.com and IZOD’s social media channels.

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