Tag Archives: sales

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In the Eye of the Beholder

“Good visual merchandising is a mix of art, inspiration and science. While great visual can sell lousy product, poor visuals can do nothing for great merchandise.” – Paco Underhill, author…

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Best-selling Customer Service Book “Who’s Your Gladys?” Celebrates Paperback Release

Best-selling customer service book “Who’s Your Gladys? How to Turn Even the Most Difficult Customer into Your Biggest Fan,” is now available in paperback! In case you missed its debut, “Who’s Your…

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Customer Service Showcase: Marcella Smith

  This month’s customer service star is Marcella Smith!  Customer Care Associate Marcella Smith has a long history within the optical industry. She began her career in the late 1980s…

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Time Management Tips for the Small Business Owner

Thomas Edison put it best: “Time is really the only capital that any human being has, and the only thing he can’t afford to lose.” As a small business owner,…

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The Email vs. Print Debate Continues

For many small businesses, getting and keeping customers can be the ultimate goal, as well as the biggest challenge. In today’s super-connected world, email marketing is one of the keys…

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What’s Your Small Business New Year’s Resolution?

With 2013 in near sight, it’s time to start thinking about your goals for the year ahead. Here’s a look at how small business owners are reinventing their companies to…