Tag Archives: Small Businesses

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“Buy Local” Campaigns Boost Small Businesses

Small businesses are not a small part of our economy, that’s for sure. Did you know local businesses provide more income, jobs, and taxes for communities than large retail chains?…

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Intern Musings: What Super Bowl Ads Teach Us About Small Biz Marketing

For advertising lovers like myself, there is no day we anticipate more than the Super Bowl. I was especially pumped for this year’s crop of ads after learning 30-second spots…

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Time Management Tips for the Small Business Owner

Thomas Edison put it best: “Time is really the only capital that any human being has, and the only thing he can’t afford to lose.” As a small business owner,…

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The Value of Word of Mouth

In a recent study, small businesses ranked word of mouth as their most important marketing technique. These days, word of mouth isn’t limited to just oral communication; with the abundance of business…

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The Email vs. Print Debate Continues

For many small businesses, getting and keeping customers can be the ultimate goal, as well as the biggest challenge. In today’s super-connected world, email marketing is one of the keys…